KRENOVA
Cultivates Creative Companies
KRENOVA is a three-year project owned by the County Council of Västerbotten with the Municipality of Umeå, the Regional Council of Västerbotten, ALMI North and the County Council of Norrbotten as partners. The project is financed through the EU Structural Funds Programme.
Northern Sweden keeps a high quantity and quality of higher education within the creative and artistic field, for example Umeå Institute of Design, Luleå University of Technology and Umeå University including its Academy of Fine Arts. Keeping this creative and cultural competence in the region that these educations generate is a crucial factor for the region’s development and attractiveness. This so-called “creative class” needs support in order to develop and establish fruitful companies, but the innovation system for company development of today is not equipped to face the needs of the creative businesses
Within the artist community, as well as in many other sectors, there is often little interest in the more bureaucratic sides of running a company. To overcome this obstacle, KRENOVA provides especially designed education for keeping a business as an artist, and provides coaches to assist them along the way. KRENOVA also has an incubator that offers a desk, a phone, a computer and most important: colleagues. By providing the artists with a place to be and assistance from experienced staff, their companies can be started up and developed together with other artists that are in the same situation.
KRENOVA enjoys a nationally leading position when it comes to development of the creative industries and connecting creative and cultural competence with already existing industries. It has turned out exceptionally successful to develop companies within the business and at the same time expand the market for these with project inputs. It is in the cooperation between artists and industries that the creative industries can be born. Through working simultaneously with strengthening artists in their business and preparing the market for the creative competence, one will achieve a sustainable and sound market where the actors do business with each other without any middleman.
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Contact KRENOVA
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Sara Sundbaum
Project manager
sara.sundbaum@krenova.se
+46 (0)90 785 7627 +46 (0)72 225 7627
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